Find customers
who don't know
you yet
Build hyper-targeted audiences from 250M+ consumer records. Send direct mail to brand-new prospects — by location, income, interests, and more.
Audience building,
without the guesswork
Our progressive disclosure filter builder lets you layer targeting criteria until you've found exactly the right audience. Start broad, narrow down, and see your match count update in real time.
No list required. No data broker subscriptions. No upfront audience fees. You only pay when you send.
Try the BuilderPrecision at every level
Layer filters to build the exact audience you need. Powered by Data Axle's verified consumer database.
Geographic
Radius around a zip code, specific states, metro areas, or counties. Reach the neighborhoods that matter.
Demographics
Age, gender, household income, marital status, education level. Target the people most likely to buy.
Housing
Homeowner vs. renter, dwelling type, length of residence, home value. Match your ideal customer profile.
Family
Household size, presence of children, age of children, number of adults. Perfect for family-focused brands.
Interests
Wine enthusiasts, outdoor recreation, health & fitness, luxury buyers, pet owners, and hundreds more.
Purchase Behavior
Mail-order buyers, online shoppers, credit card users, catalog responders. Reach people who act on direct mail.
From zero to doorstep
in four steps
Define your audience
Set location, demographics, interests, and more in the audience builder
Choose your mailer
Postcards, handwritten notes, or greeting cards — pick the right format
Design & personalize
Use our editor with A/B testing to optimize your creative
Send & measure
Checkout and track responses, conversions, and cost per acquisition
Acquisition that works
for every industry
Grow your wine club
Target wine enthusiasts within driving distance of your tasting room. Filter by income, age, and interest in wine and gourmet food to find your ideal new member.
Launch a new product
Reach demographics that match your existing best customers — without needing their data. Layer purchase behavior filters to find people who buy through direct mail.
Drive foot traffic
Set a tight radius around your store, target homeowners, and send a postcard with a first-visit offer. Simple, local, and measurable.
Fill your pipeline
Target households matching your subscriber profile. Use handwritten notes for premium brands or postcards for high-volume prospecting.
Why direct mail beats digital for acquisition
No ad blindness — Physical mail doesn't compete with 10,000 daily digital impressions.
No algorithms — Your mailer arrives. Period. No bidding, no throttling.
Higher trust — Tangible materials build credibility that pixels can't match.
Lower CAC — Our customers average 40% lower cost-per-acquisition vs. paid social.
Start Prospecting
Acquire now.
Retain forever.
When acquisition brings in new customers, they flow into your connected platform. From there, winback.io's retention campaigns keep them coming back.
One platform. Two growth engines. The full customer lifecycle in one place.
Explore Retention →Simple, all-inclusive pricing
Postage, printing, processing, and audience data included. No hidden fees.
We'd never done acquisition direct mail before. The audience builder made it shockingly easy — we had our first campaign out the door in 20 minutes.
Acquisition FAQ
Your next customer is
already out there
$150 free credit. No contracts. No minimums. No audience fees.